Google Analytics has gone secure
Today, Google Announced that they will be securing all web traffic in Google Analytics. This does not come as a huge surprise to anyone who has been following Google Analytics for awhile now. With the onset of more and more sites going HTTPS and HSTS, it is only right Google Secures its Analytics. Google Analytics mentioned in an overview that they use HTTP Strict Transport Security (HSTS), which instructs browsers that support HTTP over SSL (HTTPS) to use that encryption protocol for all communication between end users, websites, and thier servers.
Google Analytics has gone secure! For years we have followed our clients’ desires to secure their traffic or not, securing traffic for secure websites, and not for insecure ones. But with the increase in privacy related concerns we have made the decision to secure all communication to and from Google Analytics, protecting our clients, our client’s end users, and the broader internet.
What does this mean for you?
This means that your anlaytics might not show as much traffic because Google will be encrypting all traffic. This means that when a user hits your website and instantly bounces off (one second or less), Google will not encrypt that traffic. Because this traffic is unencrypted, Google Analytics will not register this as a valid user view.
For example, if a user closes a page within 1 second of opening the page. This same issue of lost hits exists with unencrypted traffic, but can be equal to or greater with encrypted traffic.